Sales Excellence: Strategic Sales Management for Competitive Markets (English)

• Inhalte

  Strategic Sales

  • Customer Prioritization: Identify and focus on high-value customers

  • Identify Competitive Advantages: Build unique selling propositions to stand out

  • Sales Channels: Optimize distribution and sales pathways

  • Pricing Policy: Implement strategic pricing models for profitability

   

  Sales Management 

  • Organizational Alignment: Structure sales teams to align with strategic goals

  • Talent Management and Recruitment: Attract, train, and retain top sales talent

  • Incentive Systems: Design motivational reward structures

  • Goal Agreements (OKR): Set measurable and strategic performance targets

   

  Information Management

  • Market Intelligence: Analyze trends, competitors, and market dynamics

  • Customer Insights: Understand customer profitability and buying behavior

  • CRM Systems: Leverage technology for effective customer relationship management

   

  Key Account Management 

  • Develop and maintain long-term partnerships with key clients

  • Address complex customer needs with tailored strategies

  • Strengthen client loyalty through consistent engagement and value creation
• Zielgruppe

  This course, conducted in English, is also ideal for non-native English speakers looking to enhance their language skills in a professional sales context and for participants who wish to practice business English while gaining valuable sales management insights.

• Key Benefits

  • Real-life case studies and scenario planning workshops offer practical insights into sales management challenges, helping participants develop problem-solving skills in real-world scenarios

  • Strategic tools for customer prioritization, competitive edge and strategic pricing

  • Interactive Dashboards provide practical guidance and serve as a hands-on alternative for applying strategies effectively